STORYLINE STRATEGIES

BRAND ASSET LIBRARY

BACKGROUND

Storyline Strategies is a public relations & communications agency that offers analytic, branding, and narrative services within B2B and B2C markets. Following a two-semester internship under the Product & Innovation department, I continued to offer freelance services to the team.

My primary responsibility for Storyline was to develop and refine an interactive Icon & Illustration Library, complete with hundreds of customizable, SVG graphics that can be easily accessed and modified by the team. In addition, I’ve worked with Storyline on ideating and designing decks, data visualizations, and social media content for both public and client use.

ROLE

• Deck Design
• Iconography
• Illustration
• Infographics

DELIVERABLES

Brand Asset Library

UNVEILING THE BRAND ASSET LIBRARY

Once the primary elements were finalized, the team wanted to go even bigger — I was asked to illustrate a series of ‘Brand Archetype’ mascots consistent with Storyline’s sleek and dynamic line art style. I also provided branded assets for data visualizations and social media.