SOMALCHEMY

BACKGROUND

Somalchemy is a collective of integrative practitioners who offer various somatic and holistic approaches to health and well-being. The organization went public in 2021, and I’ve worked closely with the brand every step of the way to develop a complete visual identity system and professional website that’s reflective of their values.

To come up with a meaningful brand identity, we first turned to the roots of the business: “Somalchemy” (so-mal-ka-me) is intended as a fusion between “Soma,” meaning “living body,” and “Alchemy,” meaning “transformation of matter.” I began with these ideas in mind, working closely with the team during the ideation process, before landing on an abstracted, anatomical logo that resembles the human heart. This idea of basic anatomy then nurtured the design of the website—from the simple yet sophisticated layout, to the focus on organic shapes and colors found within the natural world.