BACKGROUND

---

Somalchemy was co-founded in 2021 by two practitioners who offer holistic and integrative approaches to wellness and wellbeing. Before launch, they commissioned me to help them develop their brand and visual identity.

To come up with a meaningful brand identity system, we turned to the roots of the business: “Somalchemy” (so-mal-ka-me) is a fusion between “Soma,” meaning “living body,” and “Alchemy,” meaning “transformation of matter.” I began with these ideas in mind, working closely with the team during the ideation process before landing on an abstracted, anatomical logo icon that resembles the human heart. I paired this icon with a word mark featuring traditional, alchemical symbols in the title.​​​​​​​

ROLE

---

• Brand Identity
• Consultation
• Ideation
• Logo Development

DELIVERABLES

---

Logo & Business Cards