BACKGROUND
Northstar Meetings Group is a division of Northstar Travel Group, the leading global provider for trusted B-to-B experiences, information, and marketing solutions within the travel industry. In 2024, the company underwent a corporate rebranding initiative with the intent of elevating the parent brand, unifying all subsidiaries, and distinguishing the company as a champion of travel.
As an in-house designer with the Meetings Group, I was uniquely situated to build a deeper relationship with the company’s new visual identity. With a fresh logo and a bold color palette, I was given the creative liberty to determine how these elements could be applied across our organization, services, and 25+ premier destination, incentive, meetings, and sports events.
ROLE
• Brand Identity
• Collateral Materials
• Layout Design
• Motion Graphics
DELIVERABLES
Comprehensive Brand Style Guidelines
THE REFRESH
It was critical to find a dynamic and visually-engaging way to present our new and improved logo library to the audiences who trust and follow our brand, uniting all its distinct events and services.
PUTTING THE GUIDELINES INTO PRACTICE
I designed the following mockups to demonstrate how the elements of Northstar’s brand could be applied across print and digital assets, culminating in a sophisticated and streamlined visual identity system.
✱ All brands and logos pictured here are the sole property of Northstar Travel Group. The parent logo was designed by Stein IAS.