COLMAR

BACKGROUND

There’s a quaint, medieval town in the Alsace region of France known as Colmar. Between its deep history, picturesque vineyards, and whimsical architecture, I thought it would be the perfect candidate for a rebranding project.

The aim of this project was to create an original logo mark and identity system for a city. The final product came together as a 64-page identity manual, including a custom-designed logo mark, color palette, stationery set, apparel, product design, and other brand assets. The logo is based on in-depth semantic research that inspired the visual identity of Colmar’s brand.